McDonald, William J.,  Ph. D. <br/><br/>
Direct marketing :  an integrated approach / 
William J. McDonald. 
 - Boston :  Irwin/McGraw-Hill,  c1998. 
 - xviii, 532 p. :  ill. ;  25 cm. +  4 computer disks (3 1/2 in.) 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1. 
<br/><br/><label>ISBN: </label>0256197830 (alk. paper) 
<br/><br/><label>LCCN: </label>97027343  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Direct marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.  / .M14 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8/4