Hartley, Robert F.,  1927- <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley. 
 - 8th ed. 
 - New York :  Wiley,  c2000. 
 - viii, 359 p. :  ill. ;  23 cm. 
<br/><br/> "25th anniversary edition"--Cover. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471370606 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>00038172  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H25 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/00973