TY  - BOOK
AU  - Abrams,Bill
ED  - American Marketing Association.
TI  - The observational research handbook: understanding how consumers live with your product 
SN  - 065800073X
AV  - HF5415.33.U6 Ab32 2000
U1  - 658.8/34 21
PY  - 2000///
CY  - Lincolnwood, Il.
PB  - NTC Business Books
KW  - Consumer behavior
KW  - United States
KW  - Marketing
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 267-269) and index
UR  - http://www.loc.gov/catdir/description/mh041/99044308.html
ER  -