Abrams, Bill. <br/><br/>
The observational research handbook :  understanding how consumers live with your product / 
Bill Abrams. 
 - Lincolnwood, Il. :  NTC Business Books,  c2000. 
 - xxiv, 277 p. :  ill. ;  24 cm. 
<br/><br/> At head of title: American Marketing Association. 
<br/><br/>Includes bibliographical references (p. 267-269) and index. 
<br/><br/><label>ISBN: </label>065800073X 
<br/><br/><label>LCCN: </label>99044308  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / Ab32 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/34