Cespedes, Frank V.,  1950- <br/><br/>
Managing marketing linkages :  text, cases, and readings / 
Frank V. Cespedes. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996. 
 - x, 403 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>013234923X 
<br/><br/><label>LCCN: </label>95020173  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.<br/>Business planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C33 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8