TY - BOOK AU - Arens,William F. AU - Bovée,Courtland L. TI - Contemporary advertising SN - 025613412X AV - HF5821 .Ar3 1994 U1 - 659.1 20 PY - 1994/// CY - Burr Ridge, Ill. PB - Irwin KW - Advertising N1 - Bovée's name appears first on previous editions; Includes bibliographical references and indexes ER -