Arens, William F. Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. - 5th ed. - Burr Ridge, Ill. : Irwin, c1994. - xxx, 573, [81] p. : ill. (some col.) ; 29 cm. - The Irwin series in marketing . Bovée's name appears first on previous editions. Includes bibliographical references and indexes. ISBN: 025613412X LCCN: 93005995 Subjects--Topical Terms: Advertising. LC Class. No.: HF5821 / .Ar3 1994 Dewey Class. No.: 659.1