TY  - BOOK
AU  - Wong, Kenneth B
AU  - Shapiro, Stanley J.
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Case book to accompany basic marketing: a global-managerial approach
SN  - 0070952345
AV  - HF5415 .C11 2005
PY  - 2005///
CY  - Toronto
PB  - McGraw-Hill/ Ryerson
ER  -