CIM companion:  marketing management in practice/ 

 - Moor hall  CIM  2003 
 - 349p. :  ill. ; 
<br/><br/>Includes Index  
<br/><br/><label>ISBN: </label>0902130862 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C49 2003