Kerin, Roger A. <br/><br/>
Marketing / 

 - 7th ed. 
 - Boston  McGraw-Hill/Irwin,  2003. 
 - xliii, 741 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0072410752 0071151222  
<br/><br/><label>LC Class. No.: </label>HF5415  / .M34 2003