TY  - BOOK
AU  - Webster Frederick E.
TI  - Market-driven management: using the new marketing concept to create a customer-oriented company
SN  - 0471595764
AV  - HF5415.13 .W39 1994
PY  - 1994///
CY  - New York
PB  - John Wiley
N1  - Includes bibliographical references and index
ER  -