Webster Frederick E. <br/><br/>
Market-driven management :  using the new marketing concept to create a customer-oriented company 

 - New York :  John Wiley,  1994. 
 - xiv,319p.   ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471595764 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W39 1994