TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
SN  - 0256228779
AV  - HF5415.5 .C47 1998
PY  - 1998///
CY  - Boston 
PB  - Irwin/McGraw Hill
N1  - Includes bibliographical references and indexes
ER  -