Churchill, Gilbert A. <br/><br/>
Marketing :  creating value for customers / 

 - 2nd ed. 
 - Boston   Irwin/McGraw Hill,  1998. 
 - xxiv, 630 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256228779 
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .C47 1998