Bingham, Frank G.
Business marketing management /
Frank G. Bingham, Jr.
- Lincolnwood, Ill., USA : NTC Business Books, c1998.
- xxiii, 632 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0844229644 (casebound)
97013370
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--Case studies.--United States
HF5415.1263 / .B51 1998
658.8