Bingham, Frank G.

Business marketing management / Frank G. Bingham, Jr. - Lincolnwood, Ill., USA : NTC Business Books, c1998. - xxiii, 632 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

0844229644 (casebound)

97013370


Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--Case studies.--United States

HF5415.1263 / .B51 1998

658.8