Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation 

 - 3rd ed. 
 - London :  Prentice Hall,  1999. 
 - (various paging) :  ill. ; 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0130131628 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M11 1999