TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0072410639
AV  - HF5415 .D97 2002
U1  - 658.8 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh021/2001042779.html
UR  - http://www.loc.gov/catdir/toc/mh021/2001042779.html
ER  -