TY  - BOOK
AU  - Ziccardi,Donald
AU  - Moin,David
TI  - MasterMinding the store: advertising, sales promotion, and the new marketing reality 
SN  - 0471139106 
AV  - HF5429 .Z6 1997
PY  - 1997///
CY  - New York
PB  - J. Wiley
N1  - Includes bibliographical references and index
ER  -