Ziccardi, Donald. <br/><br/>
MasterMinding the store :  advertising, sales promotion, and the new marketing reality / 

 - New York  J. Wiley  1997. 
 - xxii, 310 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471139106  
<br/><br/><label>LC Class. No.: </label>HF5429  / .Z6 1997