Smith, P. A. <br/><br/>
Marketing communications :  an integrated approach 

 - 2nd ed. 
 - London :  Kogan Page,  1993. 
 - xvi,602p. :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749426993 
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .Sm6 1993