Dolan, Robert J. <br/><br/>
Marketing management :  text and cases / 
Robert J. Dolan. 
 - Boston :  McGraw-Hill Irwin,  c2002. 
 - ix, 498 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Previously published: Homewood, IL : Irwin, c1993. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>007249980X (alk. paper) 
<br/><br/><label>LCCN: </label>2001045238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .QD68 2002