Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 

 - 5th ed. 
 - Boston   Prentice Hall,  2012. 
 - xviii, 445 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132538961  0132538962 
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C62 2012