TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.
TI  - Marketing strategy
SN  - 0324233817
AV  - HF5415.13 F41 2005
PY  - 2005///
CY  - London
PB  - Thomson/South-Western
N1  - Includes bibliographical references and index
ER  -