Ferrell, O. C. <br/><br/>
Marketing strategy 

 - 3rd ed. 
 - London :  Thomson/South-Western,  2005. 
 - xx,626p. :  ill.; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324233817 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / F41 2005