TY  - BOOK
AU  - Hoffman,K.Douglas
TI  - Marketing: best practices 
SN  - 0030349990
AV  - HF5415 . M 342003
U1  - 658.8 21
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002021786-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002021786-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002021786-t.html
ER  -