Marketing :  best practices / 
K. Douglas Hoffman ... [et al.]. 
 - 2nd ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2003. 
 - xxii, 647 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030349990 
<br/><br/><label>LCCN: </label>2002021786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / . M 342003 
<br/><br/><label>Dewey Class. No.: </label>658.8