TY  - BOOK
AU  - Frain,John
TI  - The principles and practice of marketing
SN  - 027302583X (pbk.)
AV  - HF5415 .F85 1986
U1  - 658.8 19
PY  - 1986///
CY  - London
PB  - Pitman
KW  - Marketing
KW  - Great Britain
N1  - Cover title: The principles & practice of marketing;  Includes bibliographical references: p. [503]-506.and index
ER  -