Frain, John. <br/><br/>
The principles and practice of marketing / 
John Frain. 
 - London :  Pitman,  1986. 
 - vii, 514 p. :  ill. ;  22 cm. 
<br/><br/> Cover title: The principles & practice of marketing. 
<br/><br/>Includes bibliographical references: p. [503]-506.and index 
<br/><br/><label>ISBN: </label>027302583X (pbk.) 
<br/><br/><label>LCCN: </label>87106870  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Great Britain.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F85 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8