TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Introduction to advertising and promotion management
SN  - 0256079722
AV  - HF5823 .B41 1990
PY  - 1990///
CY  - Boston
PB  - Irwin
N1  - Includes index
ER  -