Belch, George E. <br/><br/>
Introduction to advertising and promotion management/ 

 - Boston  Irwin  1990 
 - xxix, 770p. :  ill. ; 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0256079722 
<br/><br/><label>LC Class. No.: </label>HF5823  / .B41 1990