TY  - BOOK
AU  - McKenna,Regis
TI  - Real time: preparing for the age of the never satisfied customer 
SN  - 0875847943 
AV  - HF5548 .M19 1997
PY  - 1997///
CY  - Boston
PB  - Harvard Business School Press
N1  - Includes bibliographical references and index
ER  -