Sudman, Seymour <br/><br/>
Marketing research :  a problem solving approach 

 - Boston:  McGraw-Hill,  1998. 
 - xli,737p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0079136702 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B57 1998.