TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0256137277
AV  - HF5415.13 .P44 1995
PY  - 1995///
CY  - Chicago 
PB  - Irwin
N1  - Includes bibliographical references and indexes
ER  -