Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 

 - 4th ed. 
 - Chicago   Irwin,  1995. 
 - xiii, 864 p. :  ill. (col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256137277 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P44 1995