Ace, Cathy,  1960- <br/><br/>
Successful marketing communications :  a practical guide to planning and implementation / 
Cathy Ace. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  2001. 
 - ix, 210 p. :  ill. ;  25 cm. 
<br/><br/> "Published in association with the Chartered Institute of Marketing." 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0750650273 (alk. paper) 
<br/><br/><label>LCCN: </label>2001043545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .Ac3 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8/02