TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 0070189544
AV  - HF5415 .St1 1997
PY  - 1997///
CY  - New York 
PB  - McGraw-Hill
N1  - Includes bibliographical references and indexes
ER  -