Etzel, Michael J. <br/><br/>
Marketing / 

 - 11th ed. 
 - New York   McGraw-Hill,  1997. 
 - xxi, (various pagings) :   ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070189544 
<br/><br/><label>LC Class. No.: </label>HF5415  / .St1 1997