TY  - BOOK
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
AU  - Larréché,Jean-Claude
TI  - Marketing strategy: planning and implementation 
SN  - 0256261180
AV  - HF5415.13 .W15 1999
PY  - 1999///
CY  - Boston 
PB  - Irwin/McGraw-Hill
N1  - Includes bibliographical references and indexes
ER  -