Walker, Orville C. <br/><br/>
Marketing strategy :  planning and implementation / 

 - 3rd ed. 
 - Boston   Irwin/McGraw-Hill,  1999. 
 - xxiii, 393 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256261180 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W15 1999