TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation
SN  - 0130099864
AV  - HF5415.2 .M29 1993
PY  - 1993///
CY  - Englewood
PB  - Prentice hall Inc.
N1  - Includes index
ER  -