Strategic marketing management:  planning and control/ 

 - 2nd ed. 
 - Aldine house  BPP publishing  1995 
 - xvi, 513p. :  ill. ; 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0751740357 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C38 1995