TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0136328601
AV  - HF5415.135 .K45 1998
PY  - 1998///
CY  - Upper Saddle River
PB  - Prentice Hall
N1  - Includes bibliographical references and indexes
ER  -