Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 

 - 8th ed. 
 - Upper Saddle River  Prentice Hall,  1998. 
 - xii, 723 p. :  ill. (col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0136328601 
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .K45 1998