TY  - BOOK
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
AU  - Larréché,Jean-Claude
TI  - Marketing strategy: planning and implementation 
SN  - 0256136920
AV  - HF5415.13 .W15 1996
U1  - 658.8/02 20
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -