Lamb, Charles W., <br/><br/>
MKTG 8 / 

 - Mason  South-Western/Cengage Learning,  2015 
 - xiii, 420 p. :   ill. ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. 
<br/><br/><label>ISBN: </label>9781285432625  1285432622  (stu 9781285432687   1285432681 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Textbooks.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L17 2015