TY  - BOOK
AU  - Baker, Michael J.,(Editor)
ED  - Chartered Institute of Marketing.
TI  - The marketing book
SN  - 0750620226
AV  - HF5415 .M34 1994
PY  - 1994///
CY  - Oxford 
PB  - Butterworth-Heinemann
N1  - Includes bibliographical references and index
ER  -