Baker, Michael J.,(Editor) <br/><br/>
The marketing book / 

 - 3rd ed. 
 - Oxford   Butterworth-Heinemann,  1994. 
 - xlii, 740 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750620226 
<br/><br/><label>LC Class. No.: </label>HF5415  / .M34 1994