TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Exploring marketing research
SN  - 0324320884
AV  - HF5415.2 .Z3 2007
PY  - 2007///
CY  - Australia
PB  - Thomson/South-Western
N1  - Includes index
ER  -