Zikmund, William G. <br/><br/>
Exploring marketing research/ 

 - 9th ed. 
 - Australia  Thomson/South-Western  2007 
 - xxii, 698p. :  ill. ; 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0324320884 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z3 2007