Chaston, Ian. <br/><br/>
Managing for marketing excellence / 

 - London   McGraw-Hill,  1990. 
 - xii, 173 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077072375  
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C38 1990